The AA-ISP Orange County Chapter was thrilled to have Peter Cohan, Principal at The Second Derivative, return for another session of "Tips & Tricks to Delivering Killer Web Demos." Most customers are open to receiving a demo remotely. Would yours seal the deal or eject your potential customers out of the buying seat?

Peter Cohan founded The Second Derivative in 2003 to address the challenge of bringing a method for consistent success to the process of creating and delivering software demonstrations. He has a successful track-record as an agent of change in both internal and external roles. Mr. Cohan has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.