the impact of buyer engagement and sentiment on deal outcomes

Engaging buyers and fostering positive sentiment throughout the sales process is essential to winning a deal.

But the virtual selling environment creates unique challenges that make it harder to connect.

Even with the adoption of new tools to try and solve these problems, 34 percent of sellers still struggle to meet quarterly revenue expectations.

What can you do to help your sellers engage virtually?

In this e-book from Uniphore, a long time AA-ISP member, you’ll get the latest research on the effectiveness of virtual meetings to move a sale forward and how to increase your sellers’ success rates. Based on the findings, you’ll see:  

  • The forces making virtual engagement difficult
  • Tips for building virtual buyer connections
  • How buyer seniority and company size impact approaches


AI for sales , Digital selling techniques , Prospecting and pipeline creation , Technology stack


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