To get people engaged in a sales conversation, you need an active way to begin and sustain that conversation. That’s where sales cadences come in.

A well-defined sales cadence, when well executed, can drive more engagement, interest, and pipeline opportunities at scale. But like any other sales conversation, you need the right combination of messages, content, and skills to win.

So how should you build your sales cadences? And what mistakes should you avoid?

In this checklist based on Emblaze research, you’ll get:

  • Two cadence wireframes for driving engagement and winning meetings with early-stage prospects.
  • “Do’s” and “don’ts” for building cadences that get more qualified leads.
  • Access to field trial research to learn what kind of content you need to include.


Digital selling techniques , Prospecting and pipeline creation , Technology stack , Customer acquisition


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