A modern go-to-market strategy runs best with high quality data, generative AI, and automated workflows. These three elements improve your GTM action and efficiency to drive real revenue growth. But knowing how to assemble and deploy them can be challenging.

Watch this on-demand Idea Exchange conversation with Alex Lazerowich, AVP, Enterprise Sales and Account Management, and Ben Salzman, SVP, GTM Strategy from ZoomInfo. The conversation is hosted by Scott Weinhold, Faciltating Consultant at Corporate Visions.

You'll get tips on how to use high quality data and generative AI to target customers at scale with aligned and automated outreach.