To close deals, B2B sellers must be skilled in persuasion.But crafting a persuasive presentation isn’t as easy as you might think. The right words and images can go a long way to convince buyers to make decisions in your favor. Choosing the wrong ones can turn off a potential buyer—which means all your wooing was a waste of time.
Get this checklist to see four actions you can take to make your presentation more persuasive, including how to:
- Use familiar phrases strategically
- Balance emotional words judiciously
- Master fresh metaphors
- Reconsider consistent “themes”
While you're at it, watch Dr. Carmen Simon walk through her research on the four habits of highly seductive sellers in this Research Unwrapped webinar replay.