To close deals, B2B sellers must be skilled in persuasion.   But crafting a persuasive presentation isn’t as easy as you might think. The right words and images can go a long way to convince buyers to make decisions in your favor. Choosing the wrong ones can turn off a potential buyer—which means all your wooing was a waste of time.  

Get this checklist to see four actions you can take to make your presentation more persuasive, including how to: 

  • Use familiar phrases strategically 
  • Balance emotional words judiciously 
  • Master fresh metaphors 
  • Reconsider consistent “themes” 

While you're at it, watch Dr. Carmen Simon walk through her research on the four habits of highly seductive sellers in this Research Unwrapped webinar replay.


Digital selling techniques , Memorable messaging and marketing


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