Once a seller recognizes the need for change and is prepared to act, it’s time to coach them. 

But there is no one-size-fits-all approach to coaching.  

New research has identified specific coaching styles that sellers respond to best, depending on the area your seller needs help with and the deal stage. 

In this checklist, you’ll learn how to plan your approach to effectively drive behavior change. 

You’ll see: 

  • What the four coaching styles are 
  • When in the sale each coaching style will have the most impact 
  • Which one is best for developing sellers in certain areas 


Leadership and coaching


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