Lost customers aren’t gone forever. Many are open to returning—but they’re not swayed by the same messages as new prospects.

To win them back, you need to understand why they left and how to answer their “Why Return” question in a way that resonates.

Re-engaging lost customers is one of the most overlooked opportunities to grow revenue. Yet many sales teams struggle with the tension of reaching out to former customers or don’t know which ones to prioritize.

With the right engagement approach, you can bring them back to the table—and turn second chances into real wins.

Watch this Training Tuesday Replay to learn how to:

• Prioritize win-back efforts by identifying which lost customers are most likely to return
• Recognize the three main reasons customers leave and how to tailor your approach to each
• Craft research-backed email messages aligned with their reasons for leaving to motivate re-engagement

Following this session, you'll know how to turn former customers into valuable partners once again—by meeting them where they are.