Since 2022, digital selling skills, tools, and confidence have steadily improved. But the road to higher ROI and smarter tech adoption isn’t as straightforward.

While some investments are paying off, others are creating friction instead of fuel for sellers. And when it comes to AI, excitement is growing, but so are the obstacles that threaten to slow adoption.

New findings from the 2025 Digital Selling and AI Survey, conducted by Dr. Leff Bonney, Co-Founder and Director at Florida State University Sales Institute and Research Director at Emblaze, reveal the evolving story of digital and AI-enabled selling.

So, how can you stay ahead? These survey results offer a clear look at what’s working, what’s not, and what’s next in the world of digital selling.

Download the survey results infographic to:

• Discover where seller confidence and competence are rising, and why outside sellers are finally catching up

• See where tech adoption is taking off and where big spending is still failing to deliver returns

• Understand the emerging barriers that could derail your AI strategy if you don't tackle them head-on

Explore the full research findings to chart a smarter, stronger path forward for your digital selling and AI strategies.