Overview

Executive buyers value business conversations 4X more than product discussions. Yet only 24 percent of salespeople demonstrate the business acumen executives expect. This gap is costing you deals and driving increased indecision at the highest levels.

Post-pandemic research confirms senior executives are 108 percent more involved in purchase decisions than before. With delegation authority dropping, multi-party decisions becoming the norm, and CFO scrutiny intensifying, you need fresh insights to navigate executive conversations successfully.  

Watch a seasoned panel of C-suite executives as they share:

  • What they're really thinking during sales conversations (and why most sellers miss the mark)
  • How to articulate business impact in ways that resonate with their strategic priorities
  • Techniques for building confidence and competence in executive-level discussions
  • Skills to move beyond features and connect your capabilities to monetary gains

Don't miss this rare opportunity to get an insider's view of executive decision-making. Learn directly from C-suite leaders what it takes to create urgency, justify investment, and overcome the gravitational pull of indecision.

 

Sheila Ryan

Former CMO
Fortune 500
 
 

Rohail Khan

Former COO
Fortune 500
 
 

Preston Polk

Former COO
Fortune 500
 
 

Tim Riesterer

Chief Research and Strategy Officer 
Corporate Visions

Categories

Selling to senior leaders

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