Is Your Team Creating Demand—Or Just Catching It?

Most sellers aren’t selling. They’re serving.

They wait for buyers to come to them. They respond to requests, submit quotes, and pitch products on demand. But that’s not selling—it’s order-taking. And it’s quietly killing your margins and slowing down your pipeline.

This new research report, Creating Opportunity Creators: Keys to Building a Proactive Salesforce, authored by Dr. Leff Bonney in partnership with Emblaze, reveals why top-performing sellers don’t just follow buyer interest—they create it.

Based on behavioral assessments across four B2B industries and hundreds of sellers, the findings point to one clear conclusion:
Proactivity is the difference between average and exceptional.

In this report, you’ll uncover how to:

• Diagnose the hidden habits that keep sellers stuck in reactive mode—and how to break them.

• Activate proactive behavior with science-backed tools, AI prompts, and coaching frameworks.

• Build a seller-led culture that rewards insight, drives early engagement, and wins more deals.

When sellers show up with new ideas—before the buyer even knows to ask—they don’t just win more often. They win bigger.

Download the full report to learn how to build a salesforce that leads.