The American Association of Inside Sales Professionals (AA-ISP) commissioned its fourth consecutive Top Challenges research in Q1 of 2015. This research included over 500 completed assessments and 6,000 responses to questions ranging from demographics, to specific issues and challenges, to how Leaders addressed their top challenges. In addition to Leaders, individual contributors across all types of businesses and selling models were asked to rank their most pressing challenges. The frontline results mirrored some of the very same challenges which surfaced via the leadership side of the study.