A VP of Sales is considered successful if they are able to manage their sales team effectively enough to reach their number each quarter. Hitting consistent revenue goals keeps the on the right track provides stability. When this number is met, the CEO is able to use the revenue to invest in the company's growth and the sales reps are all paid well or their contribution in the form of bonuses and commissions. In our experience the best tool for the VP of Sales to hit their number consistently is a great sales funnel.