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Webinar replay

Video: The Next Best Thing to Being There

Throw it back with us to a 2018 webinar replay for a look at how sales leaders were thinking and talking about virtual sales before virtually everyone was doing it! At the time, there were many opinions, but not much research—until this moment.

Published: Jul 13th, 2018 28:00
Research Report

Report: The B2B Content Disconnect

Most companies believe that buyers are more than halfway through the buying journey by the time they engage a seller. But what kind of changes are they making to their demand generation and sales content because of that belief? And is their content on both sides of the lead handoff making the pipeline impact they need?

Published: Dec 13th, 2016
Research Brief

Brief: Which Visual Storytelling Presentation Maximizes Picture Superiority Effect?

The Picture Superiority Effect says that stories accompanied by visuals get remembered significantly better than stories told with words or text alone—that’s been established. What hasn’t been established until now is which type of presentation allows marketers and sellers to maximize the impact of this phenomenon.

Published: Jul 3rd, 2016
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