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Checklists

Checklist: No Lead Left Behind

You might be able to reach a prospect first, but does a faster response time actually improve your win rates? Does a day really make a difference?

Published: Nov 10th, 2022
Research Brief

Brief: How Do Response Times Affect Close Rates?

For all the data that measures how quickly organizations respond to their leads, there's been little to no research that measures whether response times improve close rates—until now. In this research brief, you'll see the results from a year-long field trial that shows how your response times affect your win rates.

Published: Nov 10th, 2022
Webinar replay

Video: No Lead Left Behind - How Response Times Affect Close Rates

How much does response time impact your ability to close deals? Find out in this on-demand webinar based on a field trial conducted by Emblaze (formerly B2B DecisionLabs).

Published: Nov 4th, 2022 53:13
Webinar replay

Workshop: How to Use Storytelling Principles to Drive Buyer Interest and Align Messaging

In this workshop replay, you'll learn how storytelling can help your sales and marketing teams articulate your value proposition in a successful and meaningful way that drives interest and, ultimately, revenue.

Published: Oct 19th, 2022 58:09
Webinar replay

Idea Exchange: Building Rapport in a Virtual Environment

Digital selling comes with its challenges. One is the complexity of making true connections with your prospects and customers. During this Idea Exchange replay, you'll hear panelists discuss ways to successfully build rapport in the digital/virtual selling environment.

Published: Oct 5th, 2022 58:33
Checklists

Checklist: The Most Effective Ways to Segment your Prospects

In this checklist, you'll learn more about two research-backed segmentation criteria to better predict your buyer's journey. When you can plan for how buyers will move through their decision-making process, you can take steps to enable your team, influence that process, and make it faster and easier to close the deal.

Published: Sep 26th, 2022
Webinar replay

Silicon Valley Chapter: Winning - Power Hour of Messaging

Watch this workshop replay for Individual Contributors (BDRs, SDRs, and AEs) to learn how to tailor messaging in light of an economic downturn; create social media messaging that captivates prospects, and create an email sequence that makes prospects call you back.

Published: Sep 15th, 2022 40:44
Checklists

Checklist: The Problem with Personas

Almost every company uses segmentation criteria—like personas and industry verticals—to target buyers. But most struggle to make that segmentation actionable.

Published: Sep 15th, 2022
Research Report

Report: The Problem with Personas

Almost every company uses segmentation to target buyers, but most struggle to make segmentation actionable for sellers. In this research report, you'll learn how to use effective segmentation to predict your buyer's journey and enable your sellers to close more deals.

Published: Sep 15th, 2022
Webinar replay

Idea Exchange: Growing Your Pipeline - Even in an Economic Downturn

Watch this Idea Exchange replay to learn innovative approaches to grow and optimize your pipeline from frontline experts. You’ll walk away with new and actionable approaches you can implement to confidently grow your bottom line.

Published: Aug 30th, 2022 55:13
Webinar replay

Video: Economic Uncertainty - Objection Handling Tactics for Inside Sales Professionals

The economic downturn and fears of a recession make the current selling environment more challenging. Opportunities that were forecast to close now get stalled, as prospects postpone the final purchase decision. We're all feeling the pain (your competitors included).

Published: Aug 16th, 2022 55:25
Research Brief

Brief: The Problem With Personas

Segmentation is a typical practice among B2B companies. But a new behavioral study reveals that common segmentation methods like personas aren't the best predictors of buying behaviors.

Published: Aug 4th, 2022
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