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Research Brief

Brief: Emotion and Contrast in Early-Stage Messaging

Marketers know that buyers want to see specific, quantified results. Marketing thought leaders and pundits continue to debate whether rational or emotional language is more persuasive. How do you present a convincing business case to prospects so they want to learn more and feel more urgency to act?

Published: Sep 16th, 2021
Checklists

Checklist: 9 Tips for Creating Sales Videos that People Want to Watch

A recent brain study from Emblaze provides scientific evidence that video can help your sales message stand out. But how can you apply the research to create attention-grabbing videos your buyers want to watch?

Published: Aug 18th, 2021
Webinar replay

Video: The Neuroscience of Selling with Video Email

Videos promise a more unique, engaging, and personalized experience than text-based emails. But outside of anecdotal evidence about the benefits, there hasn't been any rigorous research on its effectiveness...until now.

Published: Jul 30th, 2021 1:00:17
Research Report

Report: Standing Out in the Inbox

Will using video help your message stand out in the inbox? Does the brain react better to video-based emails compared to text? How do videos affect people's attention, memory, and motivation to act?

Published: Jul 29th, 2021
Article

How to Pitch Multiple Products

Published: Jul 6th, 2021
Research Report

Report: Static vs. Interactive - What Kind of Content Creates More Opportunities?

Eighty-three percent of companies believe it’s important to make digital content more interactive. But do interactive tools actually generate more interest than static e-books? Beyond getting prospects to spend more time with your content, does adding interactivity spark more early-stage sales conversations?

Published: Jun 14th, 2021
Article

3 Ways to Overcome Call Reluctance

Published: Jun 2nd, 2021
Research Report

Report: Avoid the Parity Trap

It’s no secret that in well-defined categories, many companies can solve the same problems with similar capabilities and pricing. How do you avoid the parity trap? Find out in this report.

Published: May 27th, 2021
Webinar replay

Video: How to Get Consensus from Multiple Decision-Makers

How do you convince multiple people in multiple locations to remember and act on your message? Prioritize this on-demand webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Emblaze.

Published: May 19th, 2021 1:01:18
Article

5 Questions for Influencers

Published: Apr 23rd, 2021
Article

Pitch Your Product in Two Sentences

Published: Apr 23rd, 2021
Webinar replay

Video: What Kind of Content Creates More Opportunities?

E-books or interactive tools: What type of content creates the most early-stage engagement and opportunity pipeline? Results from a new field trial by Emblaze (formerly B2B DecisionLabs) might surprise you).

Published: Apr 23rd, 2021 56:39
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