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AVAILABLE TO MEMBERS
Webinar replay

Prospecting Heroes

Sales reps are grinding day-in and day-out to gain the attention of prospects and it’s a tough job! This panel will share from their real-life prospecting experiences, tips and tricks including their favorite tech and tools to be more efficient and effective. All levels from SDR to sSales leader will benefit from this faced-paced panel sure to make you a true Prospecting Hero!

Published: Sep 17th, 2021 28:25
Research Brief

Brief: Emotion and Contrast in Early-Stage Messaging

Marketers know that buyers want to see specific, quantified results. Marketing thought leaders and pundits continue to debate whether rational or emotional language is more persuasive. How do you present a convincing business case to prospects so they want to learn more and feel more urgency to act?

Published: Sep 16th, 2021
Checklists

Checklist: 9 Tips for Creating Sales Videos that People Want to Watch

A recent brain study from Emblaze provides scientific evidence that video can help your sales message stand out. But how can you apply the research to create attention-grabbing videos your buyers want to watch?

Published: Aug 18th, 2021
Webinar replay

Video: Sell Like a First Responder

Sales meetings are often stressful, make-or-break experiences. If sellers don't recognize and respond to potential pitfalls in time, the deal won't survive. Find out what it takes to succeed in this on-demand webinar with Tim Riesterer and Dr. Leff Bonney.

Published: Aug 13th, 2021 56:32
Checklists

Checklist: Differentiation - Your Solution Story

In this differentiation checklist based on research from Emblaze (formerly B2B DecisionLabs), you'll get three actionable guidelines to make your solution sound more unique and valuable to buyers.

Published: Aug 4th, 2021
Webinar replay

Video: The Neuroscience of Selling with Video Email

Videos promise a more unique, engaging, and personalized experience than text-based emails. But outside of anecdotal evidence about the benefits, there hasn't been any rigorous research on its effectiveness...until now.

Published: Jul 30th, 2021 1:00:17
Research Report

Report: Standing Out in the Inbox

Will using video help your message stand out in the inbox? Does the brain react better to video-based emails compared to text? How do videos affect people's attention, memory, and motivation to act?

Published: Jul 29th, 2021
Research Report

Report: Avoid the Parity Trap

It’s no secret that in well-defined categories, many companies can solve the same problems with similar capabilities and pricing. How do you avoid the parity trap? Find out in this report.

Published: May 27th, 2021
Webinar replay

Video: How to Get Consensus from Multiple Decision-Makers

How do you convince multiple people in multiple locations to remember and act on your message? Prioritize this on-demand webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Emblaze.

Published: May 19th, 2021 1:01:18
Webinar replay

Video: What Kind of Content Creates More Opportunities?

E-books or interactive tools: What type of content creates the most early-stage engagement and opportunity pipeline? Results from a new field trial by Emblaze (formerly B2B DecisionLabs) might surprise you).

Published: Apr 23rd, 2021 56:39
Research Brief

Brief: What Kind of Content Creates More Opportunities?

Does including interactive content in your sales cadences create more engagement, interest, and ultimately, pipeline? Frank Pinder, EVP Digital Transformation at Emblaze, led a field trial to compare how an interactive assessment performs against a traditional e-book in a sales development campaign.

Published: Apr 23rd, 2021
Research Brief

Brief: The Best Approach for Differentiating your Solutions

If buyers can’t distinguish your solution from the rest, you look like just one more choice among many viable options. How do you create the competitive separation you need? How do you position your solution in a way that persuades buyers to choose you?

Published: Apr 15th, 2021
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