August 21st, 2025

11:00am - 12:00pm EST/EDT

Zoom meeting

Advisory & Community members are invited to join the July Executive Forum meeting, where leaders will discuss new research with Dr. Leff Bonney on seller differentiation.

It's safe to say that 2025 is a hyper-competitive market. That means that being good at talking to buyers is no longer enough. To consistently win, sellers must be different at talking to customers. 

In this month’s Emblaze Executive Forum, senior leaders will explore the science of differentiation and its crucial role in winning deals.

Join your commercial leader peers and Dr. Leff Bonney from FSU Sales Institute to hear about cutting-edge research showing why differentiation drives success in modern sales. You'll grapple with findings from eight studies with over 4,000 participants that reveal what makes a salesperson distinct and indispensable.

You'll also unpack:

• Why traditional selling skills need differentiation
• Key elements shaping customer perceptions of uniqueness
• Practical strategies to enhance how sellers connect and compel action

This interactive session gives you the chance to share your own experiences and challenges, hear what’s working for other leaders, and equip your team to transform buyer interactions.

Emblaze Executive Forum is open to all leaders at the Advisory & Community level of membership. If you're not yet an Advisory & Community Member, learn more about membership here so that you can join this session and others like it each month in the Executive Forums.

The 2025 Executive Forum is supported by: