Sales, marketing, customer success, and product all talk to your buyers—but often not in the same language.
This session is about aligning your messaging across teams without forcing everyone to say the exact same thing. We’ll talk about where message drift happens, what it costs, and how leaders are helping teams stay consistent without becoming robotic.
Discussion Prompts to Reflect on Before the Session:
Where do you see message misalignment in your commercial org?
What feedback are you hearing from buyers about mixed messages?
How do you equip different teams to tell a consistent story?
How do you ensure internal alignment without slowing things down?
What’s your approach to “customizing” messaging without losing consistency?
The Executive Forum is designed to be a collaborative, high-trust environment—where every member brings something to the conversation and leaves with new ideas, new questions, and new connections.
Here’s how to prepare and participate:
This session centers on your experience, not a lecture. Please take a few minutes to reflect on the discussion prompts above in advance, and be ready to contribute your perspective.
This isn’t a passive webinar. To keep the conversation meaningful and interactive, we ask that members join with cameras on and mics unmuted. If you're not able to participate actively that day, we recommend skipping the session so others can fully engage in smaller groups.
You’ll have the opportunity to join small-group breakouts once or twice during the hour. These are designed for deeper discussion, sharper insights, and stronger peer connections.
We encourage you to trade contact info, connect on LinkedIn, and build real working relationships with the peers you meet here. This space is a jumping-off point for ongoing peer support.
Have a strong opinion or risky question on this month’s topic? Members will receive a series calendar invite for the year and can send their hot take or question for each month in advance. We’ll share as many as we can (anonymously unless you choose to claim it) to spark group discussion. Your perspective might be just what someone else needs to hear.
Emblaze Executive Forum is:
Executive Forum is available to all current Emblaze members. If you’re not a member but want to join this session and others like it, learn more about membership here.
Please note, this session is a benefit of Emblaze membership. Additional participation requires active membership at the time of registration.
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