April 16th, 2026

11:00am - 12:00pm EST/EDT

Zoom meeting

Shift From Reactive to Proactive Before the Quarter Gets Away

Inbound alone isn’t enough—and most buyers already have a favorite vendor in mind before they ever talk to sales.

This month’s Forum is all about proactive pipeline creation. We’ll dig into how leaders are sparking early conversations, finding the right trigger events, and helping reps shift from reactive to intentional. Expect a candid exchange about what’s working in this tougher, faster-moving buying landscape.

Discussion Prompts to Reflect on Before the Session:

• Where is your current pipeline coming from—and is that sustainable?

• What’s your most successful outbound or proactive motion right now?

• How are you identifying or tracking early trigger events?

• How do you coach the difference between reactive and proactive deals?

• What does your team need to improve pipeline quality?

How to Get the Most From This Forum

The Executive Forum is designed to be a collaborative, high-trust environment—where every member brings something to the conversation and leaves with new ideas, new questions, and new connections.

Here’s how to prepare and participate:

Come Ready to Share

This session centers on your experience, not a lecture. Please take a few minutes to reflect on the discussion prompts above in advance, and be ready to contribute your perspective.

Full Participation Matters

This isn’t a passive webinar. To keep the conversation meaningful and interactive, we ask that members join with cameras on and mics unmuted. If you're not able to participate actively that day, we recommend skipping the session so others can fully engage in smaller groups.

Expect Breakouts

You’ll have the opportunity to join small-group breakouts once or twice during the hour. These are designed for deeper discussion, sharper insights, and stronger peer connections.

Connect Beyond the Zoom

We encourage you to trade contact info, connect on LinkedIn, and build real working relationships with the peers you meet here. This space is a jumping-off point for ongoing peer support.

Send Us Your Hot Take

Have a strong opinion or risky question on this month’s topic? Members will receive a series calendar invite for the year and can send their hot take or question for each month in advance. We’ll share as many as we can (anonymously unless you choose to claim it) to spark group discussion. Your perspective might be just what someone else needs to hear.

Important Note On Confidentiality

Emblaze Executive Forum is:

• Live only – Never recorded, never transcribed. You have to be in the Zoom room to get the value.
• Off the record – No device recording permitted. Our facilitator will remove automatic recording devices out of respect for the group.

Not a Member Yet?

Executive Forum is available to all current Emblaze members. If you’re not a member but want to join this session and others like it, learn more about membership here.