June 18th, 2026

11:00am - 12:00pm EST/EDT

Zoom meeting

Show Buyers What It’s Like to Work With You—Before They Sign

It’s not just about what you sell—it’s about how easy you are to buy from and work with.

In this session, we’ll explore how sales, CS, and delivery teams are working together to create a better experience that builds trust during the deal, reduces friction post-sale, and earns loyalty that lasts. Come ready to share how your team is turning experience into a differentiator.

Discussion Prompts to Reflect on Before the Session:

• What’s one friction point in your customer experience you’re trying to solve?

• How are you showing buyers what it’s like to work with you during the sales cycle?

• How are you connecting sales and CS for a smoother handoff?

• What role does your team play in de-risking the buying decision?

• What do your best customers say about the experience of working with you?

How to Get the Most From This Forum

The Executive Forum is designed to be a collaborative, high-trust environment—where every member brings something to the conversation and leaves with new ideas, new questions, and new connections.

Here’s how to prepare and participate:

Come Ready to Share

This session centers on your experience, not a lecture. Please take a few minutes to reflect on the discussion prompts above in advance, and be ready to contribute your perspective.

Full Participation Matters

This isn’t a passive webinar. To keep the conversation meaningful and interactive, we ask that members join with cameras on and mics unmuted. If you're not able to participate actively that day, we recommend skipping the session so others can fully engage in smaller groups.

Expect Breakouts

You’ll have the opportunity to join small-group breakouts once or twice during the hour. These are designed for deeper discussion, sharper insights, and stronger peer connections.

Connect Beyond the Zoom

We encourage you to trade contact info, connect on LinkedIn, and build real working relationships with the peers you meet here. This space is a jumping-off point for ongoing peer support.

Send Us Your Hot Take

Have a strong opinion or risky question on this month’s topic? Members will receive a series calendar invite for the year and can send their hot take or question for each month in advance. We’ll share as many as we can (anonymously unless you choose to claim it) to spark group discussion. Your perspective might be just what someone else needs to hear.

Important Note On Confidentiality

Emblaze Executive Forum is:

• Live only – Never recorded, never transcribed. You have to be in the Zoom room to get the value.
• Off the record – No device recording permitted. Our facilitator will remove automatic recording devices out of respect for the group.

Not a Member Yet?

Executive Forum is available to all current Emblaze members. If you’re not a member but want to join this session and others like it, learn more about membership here.