If you could improve your company’s customer conversations, which of these three descriptors would you aspire to?Catalyst – a force for changing your buyers’ minds.Contagious – a creator of content that really catches on.Invisible influence – a harnesser of the hidden forces that shape behaviors.B2B DecisionLabs presents a very special webcast with Dr. Jonah Berger, one of the world’s foremost authors and researcher on human decision making. In fact, he’s written bestselling books on all three topics.Dr. Berger will join Tim Riesterer, Chief Visionary at B2B DecisionLabs, to help launch a brand-new research and advisory service that provides insights based on rigorous research studies and real-world execution in B2B marketing, sales, and customer success.Join in to examine the behavioral science behind these questions and more:

• What does it really take to change someone’s mind?
• Why do some products, ideas, and behaviors catch on?
• How can B2B companies become influencers in their category?

Special Note: Registration for this special Training Tuesday session takes place outside of the AA-ISP Website. Registration is required for participation in this session.