The ability to communicate effectively is not just an advantage—it’s a necessity.

But how do you ensure your content isn’t just another fleeting message in the crowd? How can you craft content that captures attention, builds trust, and motivates action?

In this session, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, draws on her groundbreaking neuroscience studies from the past three years, diving into the cognitive workings of B2B buyers. She will demystify the scientific principles that make content more compelling, reducing cognitive workload and fatigue while amplifying trust, motivation, and approach behavior.

You won’t get just theory, as it is based on a practical 10-point checklist that provides you with:

  • A roadmap to create business content that not only sticks but also impacts results.
  • Ways to make your message memorable to ensure it captures and sustains attention.
  • Guidance that empowers you to connect, convince, and convert your own B2B audiences.


Memorable messaging and marketing


Return to idea lab Submit a video or article Ask your peers for advice