Multiple research studies from Emblaze have found that presenting an insight before asking a question can build trust with your buyers and boost your persuasive power.

But there’s a precise choreography to follow when provoking this kind of dialogue.

It’s called DIQ, or “Data-Insight-Question.”

Use this DIQ checklist to:

  • Make your message more memorable.
  • Improve your persuasive impact.
  • Increase your buyer’s motivation to act.


Prospecting and pipeline creation , Memorable messaging and marketing , Customer acquisition


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