It won't be long until AI is touching every aspect of the sales organization if it's not already. But saying that procurement is "using AI" isn't helpful until you know how and where it's being used. Only then can sales leaders make a plan to influence and support their buyers' purchasing process in ways that help close deals.

In this Emblaze Growth Spark, Dr. Leff Bonney, Co-Founder and Research Director at Florida State University Sales Institute, and Research Director at Emblaze, breaks down exactly how purchasing professionals are using AI in their procurement process today, based on research he conducted with 900 senior-level purchasing professionals.

Watch the Research Unwrapped replay webinar with Leff, where he walks through the study results and shares implications for sales teams.

Get the study results infographic here.


AI for sales


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