Stop Waiting. Start Winning.

Most sellers think they’re being strategic—yet too often they’re just reacting to buyer requests and RFPs.

New research from Florida State University Sales Institute’s Dr. Leff Bonney shows that the sellers who consistently win the biggest, most profitable deals take a different approach: They engage earlier, shape the buyer’s thinking, and create opportunities where none existed before.

Wtach the session replay to discover:

• The cost of waiting and why responding to ready-to-buy customers can put you at a competitive disadvantage

• What proactive sellers do differently; namely, specific behaviors that lead to higher close rates and bigger wins

• A practical framework for influencing the buying vision early in the decision process

When you wait for a buyer to come to you, you’re playing by their rules—and your competitors have the same shot at the deal. Watch on-demand to learn how proactive sellers set the rules, build the business case, and earn a seat at the decision-making table before anyone else.

Who Should Watch:

Sales leaders, frontline sellers, and enablement professionals who want to help their teams stop chasing deals and start creating them.

This research-backed session replay is part of the Emblaze Research Unwrapped series. Live attendees got direct access to the researcher, real-world examples, and actionable takeaways you can put into practice immediately.

Ask your team to watch this on-demand session (unique registrations required) and leave ready to turn reactive habits into proactive wins.