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AVAILABLE TO MEMBERS
Webinar replay

Video: The science of authentic selling

In this webinar, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, shares her latest research on how buyers perceive sellers’ authenticity in virtual contexts.  

Published: Sep 8th, 2023 1:00:31
Webinar replay

Video: Can Complex Content Kill Your Sale?

Too much technical information could overwhelm and dissuade potential buyers. Dr. Carmen Simon, Chief Science Officer at Emblaze, shares her latest neuroscience research on how a buyer's brain reacts to complex content.

Published: Jul 14th, 2023 1:00:18
Research Report

Report: Getting Sellers Engaged

New research from Allego and Dr. Leff Bonney, behavioral scientist and Research Director at B2B DecisionLabs, shows that even if you start with identical content, the presenter you choose—and the story they tell—will significantly affect your sellers’ willingness to use it.

Published: Jun 25th, 2023
Checklists

Checklist: Bring Back Your Buyer's Brain When It Starts to Wander

Are you struggling to keep your buyer's attention from drifting away? Use the neuroscience-backed tips in this checklist to keep your buyer's brain from wandering.

Published: Jun 14th, 2023
Research Report

Report: Your Buyer's Mind Will Wander. How Do You Bring it Back?

When you're sharing content with your prospects, their minds will drift away from the task at hand at some point. This can be problematic in a sales situation. So how do you refocus the wandering mind? Get this report to find out.

Published: Jun 14th, 2023
Webinar replay

Video: Your Buyer's Mind Will Wander. How Do You Bring It Back?

Learn how to bring attention back if your buyer's mind starts to wander in this webinar replay with Dr. Carmen Simon, Chief Science Officer at Emblaze.

Published: Jun 14th, 2023 59:58
Research Brief

Research Brief: Winning the Win-Back

Former customers represent an enticing opportunity to recoup lost revenue. But it’s not an easy conversation. They aren’t motivated by the same messages as existing customers. But these buyers also aren’t quite new prospects. So what’s the best message to use?

Published: May 25th, 2023
Webinar replay

Video: Winning Sales Discovery – Research Reveals What Most Sellers Get Wrong

Research shows that solution-minded sellers are 30 percent less effective than those who take a problem-minded approach to discovery. Are your sellers making this mistake in their discovery calls? Find out how to improve their approach in this on-demand webinar.

Published: May 2nd, 2023 53:49
Webinar replay

Video: The Neuroscience of Competitive Advantage

Your field is competitive. Do you stand out or blend in? Learn what science says you should do to show your solution is the best option in this webinar replay.

Published: Mar 23rd, 2023 1:00:33
Research Brief

Brief: How to Use (and Not Abuse) Metaphors in Persuasive Presentations

Using visual metaphors can help improve your presentations. But is every type of metaphor beneficial? Get this research brief to find out.

Published: Feb 16th, 2023
Research Report

Report: Mastering Metaphors

Visual metaphors are power tools that can electrify business content, but are you utilizing them effectively in your sales presentations? Find out how to use (and not abuse) metaphors to impact your buyer's attention, memory, and motivation to act.

Published: Feb 15th, 2023
Training replay

Video: Acquiring New Prospects vs. Expanding Existing Customers

Behavioral studies show a 180-degree difference between what motivates new prospects versus existing customers to buy. Get counterintuitive, science-backed skills and techniques to articulate your value and tailor your approach to match your buyer’s motivations in the moment.

Published: Feb 14th, 2023
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